MSA stands for Motorsports Authority, Inc. - a local custom and accessory car, truck, and bike shop. We produce, manage, and host this event for the mission statement set forth for this event. MSA seeks no profit or recognition for its efforts. We want the excitement and interest in customizing, accessorizing, and restoring vehicles to continue throughout all generations and provide a venue that displays such. If a company, organization, or individual would like to sponsor the event equal to the efforts, time, and money which MSA volunteers, MSA would gladly change the name of the show to reflect so. To put it in perspective, it would be no different than the "Allstate Sugar Bowl" or the "Discover Orange Bowl".